The Insides of Work of SMM Manager

SMM (Social Media Marketing) is an effective marketing tool for promoting a business and attracting a loyal target audience. The public pages of the brand publish news about the company, thematic long reads about its activities or product, give advice to readers, and much more. Creative, high-quality, and useful content attracts interested users, sells a service or product, and also works for the future, to create a positive image of the company. However, just making posts on social networks is not enough, SMM is a complex profession that requires certain knowledge in marketing and various practical skills.

SMM manager

An SMM specialist is a new profession that is not yet taught in universities. Usually, people with a marketing or PR education go to it, since it is precisely such a base that is required to work in this area. However, there are also many successful self-taught people with an innate marketing flair.

Key responsibilities of an SMM manager

Social Media Manager is a person who promotes a brand, company, or product on social networks. His or her main responsibilities are drawing up a promotion strategy, regular content filling of client groups and the public, constant tracking and moderation of pages,  organization, and implementation of advertising campaigns on social networks. A social media manager attracts subscribers, encourages people to communicate, organizes and conducts contests, knows how to correctly respond to criticism, and also works with targeted advertising. This profession is at the intersection of marketing and IT, so an SMM manager must have high computer literacy, know marketing communications strategies, be able to work with graphic editors, and various online applications, and quickly learn new tools. In the field of SMM, everything changes at the speed of light, so the social media manager must have an open and flexible mind, and developed analytics skills.

What should a social media specialist know and be able to do?

Such an employee must know the capabilities of various social networks – Facebook, Instagram, YouTube, Twitter, TikTok, Pinterest, and others, their differences from each other, and know the specifics of promotion in each of them. This is necessary in order to choose the right platform for promotion.

For a specialist in the position of an SMM manager, it is extremely important to be able to work with advertising exchanges in social networks and to know the advantages and disadvantages of each of them in order not to waste advertising budgets, as well as the ability to work with cross-posting and deferred posting services.

He or she has to be a bit of a copywriter, as there is a need to write texts for posts in different styles, depending on the positioning of the brand. And writing these texts should be easy and fast. The competence of an SMM specialist includes skills in working with photo, video, and graphic editors. He or she does not have to be a cool pro in this, work on a complex visual is entrusted to the designer, but must be able to process materials in such a way as to bring them to a single style chosen for the project page.

Now you know a bit of the SMM position. This is just a piece of what these professional do. If you want to become one of the Social Media gurus, just enroll for the specially developed course by The Skills Network.

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