Why Proper Wi-Fi Connection Is Vital For Business? Especially If It Is Restaurant Or Café
“What is the password for Wi-Fi?” – as a rule, this is the first thing employees of most establishments hear from a client, immediately after “Hello”. Coffee houses and restaurants, hotels and beauty salons, car washes, car services, and technical centers – visitors to these and many other organizations in the service sector are accustomed to free public networks and consider them an integral part of the service. We tell you why a business needs Wi-Fi.
Why does a business need free Wi-Fi?
Free Internet is not only a pleasant bonus for visitors and an opportunity to earn additional income. For example, coffee shops with Wi-Fi are very popular among freelancers who can spend hours working on a laptop, ordering food and drinks along the way. And you can also watch an episode of your favorite series while getting a haircut in a beauty salon or download an audio guide for excursions in the museum and they will be happy to come to this place again. This is a convenience for the client and another opportunity to earn his loyalty and trust.
In addition, venues with Wi-Fi can be convenient venues for a variety of events – from quiz quizzes to book club meetings and various business events. Including large conferences for several hundred people. For hotels, co-working spaces, and many other organizations, free fast internet is generally a must.
Benefits of free Wi-Fi for restaurants and cafes
Free Wi-Fi is already a competitive advantage for a restaurant. When a person has a choice between two similar establishments, then the choice will certainly fall on where there is free Internet.
Your guests will be grateful for your connection to the outside world! This is especially true for regions where there are few open Wi-Fi networks or insufficiently good coverage of cellular operators that provide users with mobile Internet.
However, you can also benefit from the provision of Wi-Fi in large cities, where there are many free points. The main thing is the quality of the services provided: a good signal level and high-speed Internet should be provided in the entire restaurant or cafe.
How can your business benefit from a Wi-Fi connection?
Make your restaurant page a main one right after the connection is made. Then you can do the following:
- Invite guests to participate in promotions or contests.
- Talk about new or unusual dishes.
- Offer to download a mobile application or register in a loyalty program.
And much more. Perhaps this is the only channel through which you can reach the target audience at the right time in a convenient way. At the same time, your ad will not go unnoticed, because it is simply impossible to miss.
Show guests a short promotional video before going online. The duration of such videos should not exceed 30 seconds, so as not to annoy the user and keep his attention throughout the “movie”.
On the welcome page, you can post information about promotions, etc. Provide interested users with the opportunity to go to a page with more detailed information. It is important that ads are unobtrusive, otherwise, they may backfire. The guest will not miss your message anyway, and if he or she is not interested in it, then there is no need to repeat it again and again.
We hope this article was useful. To find the best Wi-Fi solutions for your business, visit the Hyperoptic website and get one of the packages.
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